SOBE
IN
THE
BEGINNING
In just three years, SoBe Burger has gone from a successful launch in a brewery, dreamed up by two burger obsessives, to the fastest growing burger brand in the UK.
It all started when our founders, school friends Tom and Alex, took a trip to the states.
They were looking for the best food Florida had to offer and they quickly found it in Miami’s downtown burger joints. They fell in love with a laidback burger that championed the beef, bun and sauce.
And so, SoBe Burger (an acronym of ‘South Beach’) was born.
So Be It.
We live by a simple philosophy: Do what you want. Eat what you love.
It’s what’s driven our unusual path to growth - who says you have to open dine-in restaurants first? - and we want you to embrace it, too.
SOBE IN YOUR NEIGHBOURHOOD
After serving over 1,300,000 burgers through our delivery locations, we wanted to see more of you IRL. So we’re launching new franchise sites…everywhere. Soon you can have SoBe however you want: at home, on the go or dining in.
